CHANNEL 4 | VICE
JOYCE | HONG KONG
future fashion
✞
"London
has just finished its four-day Diamond Jubilee celebration and is already
gearing up for the final countdown of the Olympics. JOYCE pays tribute to this
happening city with an exhibition dedicated to British cool.
Always
committed to uniting art and fashion, JOYCE’s latest project, London Future
Fashion—Art meets Fashion, captures the creative energy of the city’s most
talented designers of the future.
This
unique exhibition showcases the talents of six up and coming designers to watch
who are creating buzz among London’s fashion circles. Participants include:
Alice Overington, who specializes in voluminous silhouettes; Flaminia
Saccucci, a print designer for Givenchy whose collection features vibrant colors;
Nova Chiu, a London trained Chinese designer who is taking traditional Chinese
ethnic elements to a whole new level; Phoebe English, a master
mixologist known for her monochrome palette and rich textures; Tessa Edwards,
who has been gaining recognition for her provocative silhouettes and
versatility; and finally Yi Fang, whose collection features clean designs and
an understated silhouette.
JOYCE
has also invited London-based illustrator, Zoe More O’Ferrall, to create unique
artwork for the project. This will be displayed throughout the store alongside
each designer's collection.
The
installation will be displayed at JOYCE Central, The Lee Gardens and Pacific Place."
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